About us

Redefining Patient Experiences with VR/MR 

Novobeing is an advanced patient experience platform that transforms healthcare delivery by creating calming, therapeutic environments that reduce anxiety, stress, and pain, while improving patient recovery and hospital satisfaction scores.

Our Mission

Our mission is to provide cutting-edge VR/MR solutions that empower healthcare providers to improve patient experience and satisfaction.

Our Vision

Our vision is to enable the hospital room of the future, where every bed has a VR headset, transforming patient recovery and well-being.

A woman wearing a virtual reality headset.

As Seen in

Our Story

Novobeing's journey began in a hospital room, where our co-founder & CEO, Sid Desai, supported his father during his battle with cancer.

Witnessing the stress and anxiety his father endured, Sid set out to find a technogical solution that could alleviate the emotional burden and help improve the wellbeing of others going through challenging hospitalization.

Recognizing VR/MR technology's potential, Sid assembled a team from Harvard and MGH, VR/MR veterans and digital health experts. Over two years, they developed and tested the Novobeing platform ensuring seamless healthcare integration and the necessary clinical validation.

Today, Novobeing's platform is enhancing patient experiences, boosting well-being, and making a difference in patient lives. Adopted by leading health systems, our platform is making a tangible impact on patient lives, resulting in faster recoveries, improved quality of life, and cost savings for healthcare providers.

Our Approach

Novobeing's foundation is built on solid science, thanks to partnerships with top research institutions and the application of proven treatment protocols. Our collaborations have fine-tuned our technology to deliver evidence-based wellness solutions, blending scientific rigor with real-world applicability. This ensures our platform not only works but is backed by scientific validation, positioning Novobeing as a leader in immersive wellness innovation.

Our R&D Partnerships

Award Winning Innovation

Building the future of Immersive health

We have assembled a world-class team composed of leading Psychologists, Hollywood Animators, Game designers, and Expert Engineers. With powerful headsets, next-generation graphics, and proven therapeutic protocols we aim to offer the most engaging and effective way to boost wellbeing with immersive technology.

The Passionate builders

Meet Our Team

Experts in Wellness and Technology

Sid Desai
Sid Desai
Co-Founder & CEO

Sid is a visionary leader with a passion for creating transformative wellness experiences.

Nik Vassev
Nik Vassev
Co-Founder & COO

Nik is a sales and marketing expert who previously built and sold a digital health start up.

Mitya Sorkin
Mitya Sorkin
Head of Product

Mitya is an expert in XR development with over a dozen successful projects and an ability to turn ideas into reality.

Pavel Lukashevich
Pavel Lukashevich
Head of Engineering

Pavel combines software, creativity and user-centric design principles to create our immersive wellness experiences.

Jeff Kim
Jeff Kim
Creative Director

Jeff leverages his Hollywood animation expertise with his visionary creativity to craft immersive wellness experiences that captivate and heal.

Dr. Marianne Cottin
Dr. Marianne Cottin
Clinical Director

Marianne's expertise in well-being practices ensures that our programs deliver maximum benefits.

Dr. Areej El-Jawahri
Dr. Areej El-Jawahri
Medical Advisor

Areej advises on the intersection of digital health innovation and clinical expertise from MGH Hospital and Harvard Medical School..

Dr. Hermi Amonoo
Dr. Hermi Amonoo
Medical Advisor

Dr. Hermi leverages her psychology background, advising on the development of our evidence-based digital health solutions.

Get in touch

Contact us

We're here to assist you with any inquiries.

info

For partnerships or media inquiries:

hello@novobeing.com

Support

For support inquiries:

support@novobeing.com

Enhance Patient Care with XR Technology.

Schedule your personalized demo now to see our platform in action.