About us

Redefining Patient Experiences with AI/VR/MR 

Novobeing provides an AI-powered immersive patient experience platform using VR therapy and intelligent support tools to improve recovery, mental well-being, and overall satisfaction.

Our Mission

Our mission is to harness the power of immersive experiences and artificial intelligence to transform healthcare, creating personalized, science-backed solutions that improve patient outcomes and well-being.

Our Vision

Our vision is to power the hospital room of the future, where every bed has an AI-powered XR headset, enhancing patient recovery, well-being, and reducing costs for healthcare providers.

A woman wearing a virtual reality headset.

As Seen in

Our Story

Novobeing's journey began in a hospital room, where our co-founder & CEO, Sid Desai, supported his father during his battle with cancer.

Witnessing the stress and anxiety his father endured, Sid set out to find a technogical solution that could alleviate the emotional burden and help improve the wellbeing of others going through challenging hospitalization.

Recognizing immersive technology's potential, Sid assembled a team from Harvard and MGH, tech industry veterans and digital health experts. Over two years, they developed and tested the Novobeing platform ensuring seamless healthcare integration and the necessary clinical validation.

Today, Novobeing's platform is enhancing patient experiences, boosting well-being, and making a difference in patient lives. Adopted by leading health systems, our platform is making a tangible impact on patient lives, resulting in faster recoveries, improved quality of life, and cost savings for healthcare providers.

Our Approach

Novobeing's foundation is built on solid science, thanks to partnerships with top research institutions and the application of proven treatment protocols. Our collaborations have fine-tuned our technology to deliver evidence-based wellness solutions, blending scientific rigor with real-world applicability. This ensures our platform not only works but is backed by scientific validation, positioning Novobeing as a leader in immersive wellness innovation.

Our R&D Partnerships

Award Winning Innovation

Building the future of Immersive health

We have assembled a world-class team composed of leading Psychologists, Hollywood Animators, Game designers, and Expert Engineers. With powerful headsets, next-generation graphics, and proven therapeutic protocols we aim to offer the most engaging and effective way to boost wellbeing with immersive technology.

The Passionate builders

Meet Our Team

Experts in Wellness and Technology

Sid Desai
Sid Desai
Co-Founder & CEO

Sid combines technology and wellbeing to create transformative patient care solutions. Inspired by his father’s battle with cancer, he founded Novobeing to enhance well-being through immersive technology.

Nik Vassev
Co-Founder & COO

Nik specializes in marketing and sales with a proven track record in commercializing innovative technologies and driving enterprise growth. He leads Novobeing’s growth and operations, helping bring Novobeing to more hospitals.

Mitya Sorkin
Head of Product

Mitya is an expert in XR development with award-winning projects and extensive healthcare VR experience. He leads product innovation at Novobeing, transforming ideas into comprehensive software products.

Pavel Lukashevich
Pavel Lukashevich
Head of Engineering

A Unity development expert, Pavel combines software, creativity, and user-centric design to craft Novobeing’s immersive wellness experiences. His expertise ensures seamless, engaging, and effective solutions for patient care.

Steven Eskenazi
Head of Sales

With over 30 years of experience in healthcare technology, Steven combines deep industry expertise with a passion for innovation to transform patient care.

Dr. Linda Carlson
Medical Advisor

A global leader in psychosocial oncology, Dr. Carlson has shaped Novobeing’s research and developed the company's evidence-based meditation experiences to support patient well-being.

Dr. Areej El-Jawahri
Dr. Areej El-Jawahri
Medical Advisor

Dr. Areej brings expertise from MGH and Harvard Medical School, leading Novobeing’s research and developing its therapeutic programs to improve patient outcomes.

Dr. Hermi Amonoo
Dr. Hermi Amonoo
Medical Advisor

Dr. Amonoo leverages her psychology background to develop and deliver Novobeing’s evidence-based VR therapy sessions, enhancing patient well-being.

Get in touch

Contact us

We're here to assist you with any inquiries.

info

For partnerships or media inquiries:

hello@novobeing.com

Support

For support inquiries:

support@novobeing.com

Enhance Patient Care with XR Technology.

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