Built For Patients.
Backed by Science.
Powered by Innovation.

At Novobeing, we are not just improving patient experiences—we are redefining them.

Our immersive technology helps leading healthcare providers elevate patient care and deliver experiences that leave a lasting impact.

Our Mission

To empower healthcare providers with immersive technology that enhances patient experiences and drives better care, wherever healing happens.

Our Vision

To redefine the standard of care by integrating clinically proven immersive technology into every healthcare setting turning moments of stress into opportunities for healing.

Transparency & Impact

Accessibility & Inclusivity

Healing should never be out of reach. That’s why we built a VR platform that is intuitive, controller-free, and accessible to users of all ages, backgrounds, and abilities. From user interface to content design, we ensure that every detail supports equity in care and fosters a sense of belonging.

Human-Centered Innovation

We create with empathy. Our solutions are designed to meet patients where they are—physically, emotionally, and psychologically. By blending immersive technology with evidence-based practices, we deliver experiences that are not just therapeutic, but transformative.

Partnership with Purpose

We don’t just build products—we build relationships. By collaborating with healthcare providers, researchers, and frontline staff, we ensure our solutions integrate seamlessly, deliver measurable impact, and evolve alongside the needs of those we serve.

Our Story

Sid Desai Novobeing Founder Delivering VR Headsets

Novobeing Founders Nik Vassev and Sid Desai

Our Story

Novobeing was founded at the intersection of personal experience and bold innovation. After witnessing the emotional toll of hospitalization during his father's cancer treatments, our Co-Founder & CEO Sid Desai envisioned a new kind of healing—one powered by immersive technology. He assembled a team of clinical researchers, healthcare leaders, and pioneers from the gaming and entertainment industries to build this vision. Today, Novobeing is transforming care environments, helping patients feel better and recover faster and setting a new standard in immersive patient care.

Backed and Accelerated by:

Leadership Team

Dedication. Expertise. Passion.

Behind Novobeing is a world-class team of clinical researchers, healthcare strategists, and immersive tech innovators—from Harvard labs to Hollywood sets. Together, we’re building the future of well-being in healthcare—where science meets storytelling, and healing becomes immersive.

Co-Founder & CEO

Sid Desai

Sid combines technology and wellbeing to create transformative patient care solutions. Inspired by his father’s battle with cancer, he founded Novobeing to enhance well-being through immersive technology.

Co-Founder & COO

Nik Vassev

Nik specializes in marketing and sales with a proven track record in commercializing innovative technologies and driving enterprise growth. He leads our growth and operations, helping bring Novobeing to more patients.

Head of Product

Mitya Sorokin

Mitya is an expert in XR development with award-winning projects and extensive healthcare VR experience. He leads product innovation at Novobeing, transforming ideas into comprehensive software products.

Lead Researcher

Dr. Areej El-Jawahri

Dr. Areej brings expertise from MGH and Harvard Medical School, leading Novobeing’s research and developing its therapeutic programs to improve patient outcomes.

Therapy Content Development

Dr. Hermi Amonoo

Dr. Amonoo leverages her psychology background to develop and deliver Novobeing’s evidence-based VR therapy sessions, enhancing patient well-being.

Head of Sales

Steven Eskenazi

With over 30 years of experience in healthcare technology, Steven combines deep industry expertise with a passion for innovation to transform patient care.